Fractional Co2 laser is the hottest thing in the cosmetic market and can provide your practice with a substantial increase in revenue. The best way to start is to find out what your current competition is and to work on a pricing model that can drive patients to your practice. If you have a website, begin marketing the laser procedure and create a waiting list for the procedure. You don’t want to buy the laser then begin marketing the procedure.
Think of ways to market the device to your current patients and determine what the current interest level is in your market. Send a mailer out to your current cosmetic patients explaining to them the benefits of the procedure and why it could help them achieve the results they have been looking for without going under the knife.
Patients are looking for ways that are cost effective and can still take years off of their face. You can call it the laser facelift and couple the procedure with botox and fillers to gain popularity. Make sure that you set realistic expectations and that you are comfortable with performing the fractional Co2 laser procedure. If you are worried about investing in a new device then start out by renting a fractional co2 laser device and doing the procedure one day a month. If you are not doing this procedure in your practice then the fact is that you are losing thousands of dollars in potential revenue. Most physicians are sitting on hundreds of patients who would benefit from this procedure and have the money ready to spend on it. WHAT ARE YOU WAITING FOR???
